Thai Street Website Redesign
Full redesign for New York City Thai food restaurant created by a team of 4 UX designers (including myself) and 4 developers.
Preview of Thai Street website redesign
My Role
Facilitated team meetings that included multi-discipline workshops with UX designers and the development team.
UX and development team liaison
Organized and led stakeholder presentation
Organized team-building activities such as lunch, networking, and photoshoots
Current Website problems
Correct name of website is unclear to user (Rhong Tiam or Thai Street?)
Cannot view their menu from their website.
Current website design looks very dated.
Their unique style was not represented on their website.
Online ordering does not connect to Seamless, their preferred option.
Research
I led the entire team to do some field research via a trip to Thai Street restaurant. We observed things like:
Restaurant atmosphere
Popular dishes
Decorative scheme
Restaurant practices (delivery preferences etc)
From this, the designers constructed user stories for each possible feature we wanted to incorporate into the website.
Our Process
I created a Trello Board to keep the team’s responsibilities, documents, and timelines on track and centralized.
I got the team together to run whiteboarding workshops.
MoSCoW map to come together on design ideas and development feasability
Crazy Eights to draw out screen ideas and get the whole team involved
Our Solution
Used color scheme from restaurant to inspire current design (especially from large displayed chalkboard menu)
Made sure most important features (such as Seamless ordering) was accessible through website
Included most important information for users clearly on landing page (address, phone number, restaurant name)
Used attractive photo of food to draw customers in and let them know right from the start what to expect
Good Communication = Happy Team